We do not make innovative cuddly toys alone, however. Together with experts from various fields, we work on products in which the development of the child is paramount. Experts in hospitals and patient organisations show that our cuddly toys have added value for both children and parents. Those same experts provide valuable scientific input that we incorporate in the design of our cuddly toys. From keeping a familiar scent to offering a solution in case of a lost cuddly toy, we thought of everything.